Martin Lindstrom is one of the most respected branding gurus in the world. He sits on several boards globally and his clients include The Walt Disney Company, Reuters, American Express, Yellow Pages and Microsoft. He is CEO and Chairman of the Lindstrom company and Brand sense agency, and publishes his own weekly column on branding that reaches a global audience of more than a million people. His previous books, including Brand Sense and Brand Child, have been translated into 19 languages.